Verity
“Believe me, if we want art to begin at home, as it must, we must clear our houses of troublesome superfluities that are for ever in our way: conventional comforts that are no real comforts, and do but make work for servants and doctors: if you want a golden rule that will fit everybody, this is it:
‘HAVE NOTHING IN YOUR HOUSES THAT YOU DO NOT KNOW TO BE USEFUL OR BELIEVE TO BE BEAUTIFUL.’
And if we apply this rule strictly, we shall in the first place show the builders and such-like servants of the public what we really want, we shall create a demand for real art, as the phrase goes; and in the second place, we shall surely have more money to pay for decent houses.” ~ William Morris, “Hopes and Fears for Art”
Until I read “Hopes and Fears for Art”, I assumed that William Morris was advising us IN CAPITALS to maintain a functional and stylish home. This, in itself, is a worthy endeavour. Then I realized his vision was more profound: he’s suggesting that mindless consumption dampens creativity. Why should we bother to invent or create anything new or better if the market enables us to settle for something immediately available yet mediocre? He’s challenging us to be more discriminating in our taste as consumers. By doing so, we would send a strong signal to the market that we are willing to sacrifice quantity in favour of quality, and distinguish between our needs and our wants.